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This is how Facebook’s ‘Dislike’ button will look like

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This is how Facebook’s ‘Dislike’ button will look like

Remember the rumors about Facebook planning a “dislike” button? It’s actually much more than that: Facebook Reactions (the official name of the feature) incorporates a multi-faceted button with several different emoji-inspired responses to a post, including anger, sadness, surprise and love. Facebook revealed the new feature in a post by Chief Product Officer Chris Cox. The feature — which is technically still a “test” — will roll out first in Ireland and Spain on Friday.

Today we’re launching a pilot test of Reactions — a more expressive Like button. As you can see, it’s not a “dislike” button, though we hope it addresses the spirit of this request more broadly. We studied which comments and reactions are most commonly and universally expressed across Facebook, then worked to design an experience around them that was elegant and fun. Starting today Ireland and Spain can start loving, wow-ing, or expressing sympathy to posts on Facebook by hovering or long-pressing the Like button wherever they see it. We’ll use the feedback from this to improve the feature and hope to roll it out to everyone soon. 
Posted by Chris Cox on Thursday, October 8, 2015

The new emotions will be displayed as a drop-down menu below the regular “like” button, and it will be available both on Pages and regular user profiles. There are seven in all: “Like,” “Love,” “Haha,” “Yay,” “Wow,” “Sad” and “Angry.” They will appear both in mobile and desktop versions of Facebook, and once they do appear, there will be no way to turn them off.

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As far as Facebook’s Ad Manager is concerned, all the new reactions will be considered as a “Like” — for now. According to Adam Mosseri, Facebook’s director of product,, they will eventually be registered separately in Facebook’s analytics dashboard.

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